You know your business and your customers better than anyone else, so why farm out the writing to a professional? And why not let AI write it for you? Here are a few things to consider.

Do What You Do Best

Free yourself up to focus on running your business. The time you spend agonizing over the nitty gritty of writing text or coming up with and evaluating concept ideas could be spent doing what you'd probably rather be doing (whether that's running your business or going fishing).

Get an Outside Perspective

You know your business inside and out but that can actually be a detriment to reaching customers who don't. When you hire an outside writer, like yours truly, they'll think about your business from a customer's perspective, identify hurdles and anticipate new ways to motivate them to action.

Harness the Power of AI

AI is only as good as you empower it to be. It relies on specific input ("garbage in, garbage out") and what's already out there on the internet to formulate drafts. Emphasis on drafts. AI actually remarkably good at generating drafts...then you need to take time to make it accurate, genuine, consistent and, most importantly, unique to you. A good writer will work with you to generate good drafts and create great finals.

Build and Boost Your Brand

Language is a powerful tool and a reflection of your company and your values. Sometimes the text needs the voice of scientific authority. Or gentle caring. Or DEI sensitive. Every client is different and your communications should all be a reflection of your brand. Good writing is much more than stringing words together, checking spelling, and maintaining good grammar; it's about effective communication.

Get a Strategic Partner

Good writers ask good questions, help you think through the answers, and work in partnership with you to help you achieve your goals.